WHAT IS THE MEANING BEHIND THE NAME "KNARRATIVE 576"?
The K in KNARRATIVE is silent, a quiet symbol of my vision and philosophy for the brand. It stands for my belief in individuality, intuition, and the unseen narrative that shapes all creative work.
The number 576 carries a story from my past: it was the stock number I was assigned in boarding school. A symbol of uniformity, through order and discipline, our identities were tallied to digits, a part of an endless assembly line.
But through this brand, I have tried to reclaim and redefine that number.
Today, 576 stands for the rejection of the ordinary and an adoption of the deeply personal. It’s a reminder that every person holds a story of their own, and every handcrafted object carries a lineage of human touch: from the designer who envisions it, to the maker who shapes it, to the person who lives with it.
Each piece by KNARRATIVE 576 is a continuation of that belief: that design is not just what we see, but what we feel and remember.
-Krsnam Bhatia
Founder